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Personal data at Public Transformation

Public Transformation respects your privacy and ensures that your personal information remains strictly confidential.

All information regarding personal data is processed in accordance with European legislation and Dutch guidelines.

We only record the minimum personal data required for this purpose to carry out your assignments.

We use your data to process your order.

We will inform you about the progress of your order and use your data to deliver your order or have it delivered.

When you have registered for an event, we use your personal data to keep you informed of all relevant information and developments regarding the event.

When you subscribe to our newsletters, we use your e-mail address to send the newsletter.


Sharing of personal data

Public Transformation does not make your personal data available to third parties in any way, except for the proper execution of the above-mentioned activities. Only the necessary data will be shared in that case.

Public Transformation acts as the controller for the processing of your personal data.

To guarantee your privacy, Public Transformation concludes processing agreements with third parties it engages.

In a processor agreement, for example, the safeguarding of the security and confidentiality of your personal data is agreed.

These third parties may only process the data on (sub) instructions from Public Transformation and we require that they agree to process personal data according to our instructions and in accordance with this privacy statement.

In some cases (eg PostNL and payment institutions) third parties act as independent controller; Public Transformation will then conclude additional agreements if necessary.

Your personal data will not be shared with third parties, except in the event that Public Transformation has a good faith belief that making personal data accessible, processing, using, storing or disclosing personal data is reasonably necessary to:

comply with any applicable laws, regulations, legal process or an enforceable request from an official body, detect, prevent or otherwise deal with fraud, technical or security problems and you believe it has a legitimate interest to do so protect, property or safety of Public Transformation, its employees and the public against imminent danger to the extent permitted or required by law or if Public Transformation has obtained express consent from you ('informed consent')



Public Transformation sends newsletters based on explicit opt-in agreements.

The subscription to a newsletter is established in one of the following ways:

You register as a subscriber via the form on the homepage of our website;

You log in when recording your personal data, via your account or during the online ordering process;

You register with one of our employees during a visit to our store or a personal development process such as coaching;

You register via an event, special sales promotion / via a flyer, etc.


Of course you can unsubscribe from our newsletters at any time. You can unsubscribe via the link in each newsletter, directly from your account, via a request by e-mail to or to one of our employees. Please include the email address we have registered with your unsubscribe request to avoid confusion. We always mention this e-mail address at the bottom of the newsletters.


Retention period

We record your personal data digitally and store this data.

This allows us to provide you with relevant information about your order history, for example.

The retention period is primarily determined on the basis of the activity of your personal data.

For example, your personal data is still active when:

an order has not yet been completed, or


ebooks are available on your bookshelf, or

you have registered for an upcoming event, or

you have a subscription to one of our newsletters

Public Transformation keeps your data identifiable for up to 2 years after the data has become inactive.

The retention period can be extended if legal or tax obligations make this necessary.

The data can possibly also be kept by Public Transformation after the retention period has expired.

You can request to decommission or anonymise your data earlier.


Your right to access, correction and oblivion

As a customer you have the right to inspect and possibly correct your personal data.

Do you have an account on Then you can directly view and adjust most of the data yourself.

Of course you can always send us a request for inspection or correction.

You can also request that your data be decommissioned or permanently deleted.

Public Transformation will always honor your request for this, taking into account statutory and fiscal mandatory retention periods.

Would you like to request access, correction or deletion of your personal data? Then preferably send an email to or ask this by telephone or in a personal conversation with one of our employees.

Public Transformation aims to process your request within 28 days. If the request is complex or if many requests are received at the same time, this period can be extended.

You will always receive a message or confirmation by e-mail. If not possible, this will be done by post.

When you make a request for access, correction or deletion of your data, Public Transformation will ask you to identify yourself sufficiently before your request is processed.

Public Transformation may deny requests when they are unreasonably repetitive or systematic, require excessive technical effort, endanger the privacy of others, or are virtually impracticable. You will also receive a written notice (by post or e-mail) about this. A refusal is reasoned. If you do not agree with our decision, you can submit a complaint to the Dutch Data Protection Authority.

Public Transformation will execute your requests as soon as possible and - insofar as it can be regarded as responsible - at its expense, unless the execution of this service requires excessive effort. In that case, Public Transformation can ask you for the permitted fee in accordance with the then applicable legislation and regulations. Even in cases where Public Transformation cannot be regarded as a controller but as a processor within the meaning of the law, Public Transformation can charge a fee for the costs of processing a request.


User communication

When you send an email, WhatsApp, chat or other message to Public Transformation, we will use such messages and keep them for as long as necessary to properly process your requests and answer your questions.



For the functionality of our website, Public Transformation or a third party engaged by it places small amounts of information (cookies) on the peripherals used by visitors (such as a laptop, tablet, telephone) and Public Transformation reads information as it is located in the browser settings at the peripherals of its users.

Public Transformation uses so-called functional and tracking cookies for this.

Functional cookies are necessary for the operation of the website. These cookies are not kept longer than the respective browser session.

In addition, we use tracking cookies to improve the functioning of the website. For example, we can show a search result that better matches your click behavior through our site. We do not store detailed personal information in those cookies and we do not use that information to build an internet profile. These cookies are stored on your computer for a maximum of 30 days.

Would you prefer that we do not place cookies? Then set your browser to not accept Public Transformation cookies. Of course you can also delete any cookies that have already been placed from your browser. Please keep in mind that without cookies our website will not be displayed or will not be displayed optimally. Would you like to know more about how cookies work? Read, for example, the explanation about cookies by Consuwijzer




Google Analytics

Our website uses Google Analytics, a web analysis service provided by Google Inc. ("Google").

Public Transformation uses Google Analytics to gain insight into how visitors use our website. Partly because of this, we can continuously improve our website.

Google Analytics collects data about the use of the website and this information is stored by Google on servers in the United States.

The information is anonymised as much as possible. Your IP address is expressly not (completely) provided.

Public Transformation does not share any further personal data with Google and does not use other Google services in combination with the Google Analytics cookies.


Social Media

On our website and in our newsletters, so-called social media buttons are included from, for example, Facebook, Google+, Youtube, Instagram, Twitter and LinkedIn. With the help of these social media buttons you can choose to indicate via your own social media account with these services that you are interested in (or have proceeded to purchase) our products and services. When clicking on a social media button, the relevant social media service can place one or more cookies for recognition. This will then be visible to the visitors of your personal social media pages. The relevant terms and conditions of those services apply to the use of these social media websites. This Public Transformation privacy statement explicitly does not apply to the use of such social media services. See also the text under ”Other websites”


Other websites

Via our website we sometimes refer to third party websites via links. When you click on such a link, you will be redirected to the website of another party. The use of such websites is subject to the privacy regulations of the respective third parties. Read the accompanying privacy statements to gain insight into how this party handles your personal data. Public Transformation is not liable for the information provided, processed or collected by third parties while visiting such websites.



We value your trust in us and we will therefore handle your personal data with the utmost care.

Public Transformation takes appropriate security measures to protect against unauthorized access to or unauthorized modification, disclosure or destruction of data. This includes internal controls over our policies and security measures regarding the collection, storage and processing of data, as well as physical security measures to protect against unauthorized access to systems on which we store personal data.

If you create an account at Public Transformation (or have it created by our employees), we will store your data on a secure server. Public Transformation restricts access to personal information to those Public Transformation employees, contractors and agents who need to know that information to operate, develop or improve our services. Our employees and the third parties engaged by us are obliged to respect the confidentiality of your data.

Public Transformation processes personal data for the purposes for which the data was collected and in accordance with this privacy statement. Based on the provisions in our privacy statement, we continuously monitor the collection, storage and processing of data to ensure that we only process those personal data that are required to provide or improve our services or that are otherwise permitted under this policy .


Public Transformation, July 1, 2020